TopRewards recommended that the company should go with consumer Promotions of providing assured Paytm Cashback of Rs. 100 and Rs. 300. Giving an assured reward is the best way for the consumer to get attracted to the offer and purchase the brand product. And history says consumer always gets attracted to offer to select a product.

The primary objective of the campaign was to increase purchase intent which would directly boost sales, attract more customers, increase product awareness and increase the average spend.